IKNet
Logo Design • Brand Identity • Brand Strategy • Illustrations
Brief
IKNET is a company with big history and an expert in the implementation of alternative and traditional energy projects. The issue lays in the fact that IKNET's visual communication had become outdated. The company is facing a period of stagnation (business is developing slowly, sales are unsatisfactory)
Challenge
Our task was to develop the positioning and design, which would place emphasis on the quality, experience and all benefits of the company.
Solution
We conducted a market analysis, formulated their positioning and developed a corporate identity based on these aspects. So, we decided to come up with the visual solution, which includes a modern minimalistic layout, concise mark and a color palette that reinforces the confident and reliable character of the brand.
